Campbell's Condensed Soup Announces Major Movie Partnership with Universal Pictures' Animated Adventure "The Tale of Despereaux"

Company Supports Partnership with On-Pack Promotion, Royal Soup Day at World Headquarters, and Lollipop Theater Network Event

CAMDEN, N.J., December 18, 2008 - Campbell Soup Company (NYSE: CPB) announced today its first-ever major movie partnership, one with Universal Pictures’ animated adventure “The Tale of Despereaux” for its condensed soup brands. As part of its partnership, Campbell has released a special on-pack promotion on 50 million labels of participating Campbell’s Chicken Noodle and Tomato soup cans. In addition, Campbell is offering interactive opportunities for kids at myslurp.com and

Register to view the full article

Already a member? .