Channel Migration: The road to growth has many lanes

Channel Migration: The road to growth has many lanes

Download a free pdf of the complete IRI Channel Migration report

Executive overview

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. To provide a framework for protecting and growing share of the nearly $737 billion omni-channel CPG world, IRI conducted a granular analysis of consumers’ evolving path to purchase and its impact on existing and emerging channel trends.

In brief

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