E-Labels for Education Earns Gold Reggie Award

Campbell Soup Company and MARS Advertising, Inc., partner with The Kroger Co; use digital shopper marketing strategies to expand education support program

Camden, N.J., April 22, 2009 – By replacing a clip with a click, Campbell Soup Company and MARS Advertising partnered with The Kroger Company to create an innovative way to update the Campbell's Labels for Education™ program. The effort has earned Campbell and MARS a Gold REGGIE® Award for shopper marketing from PMA, the Association for Integrated Marketing.
Through its Labels for Education (LFE) program, Campbell has supported schools throughou

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