The data on these pages were compiled from category sales figures at supermarkets provided by SymphonyIRI Group, Chicago, for the 52-week period that ended June 13, 2010.
The data compare the dollar sales performance of the top-selling supermarket categories to those categories’ performance in drug stores and combined food, drug and mass channels.
It’s important to note that SymphonyIRI Group does not include Wal-Mart Stores category sales in figures for combined food/drug and mass channels. However, it does track Wal-Mart performance through its IRI Market-Insight.
Dollar sales and unit sales in supermarkets are presented for all 299 categories tracked by IRI. SN provides detailed analyses of 50 of those categories, representing large sales volume or high-growth areas in supermarkets. The 50 categories receive in-depth analyses in Nonfood, Fresh Market and Center Store.
Supermarket dollar volume is compared to drug and combined food, drug and mass channels for the 12-month reporting period. Historical trend data are presented with dollar volume for the calendar years 2007, 2008 and 2009 for supermarkets, drug stores, and food, drug and mass channels combined.