Mars Chocolate North America/Wrigley: 2014 Supplier Leadership Award winner for POS Merchandising

Mars Chocolate North America/Wrigley: 2014 Supplier Leadership Award winner for POS Merchandising

When researchers studied the buying habits of shoppers at the front end of grocery stores, they confirmed some obvious findings — while  revealing some challenges that weren’t so apparent.

The obvious? Front-end candy purchases are largely impulse-driven. The challenge? Customers who didn’t get that impulse might very well have missed the signal. 

According to a 2012 Envirosell study, 59% of shoppers said they didn’t consider purchasing items at the checkout lane because t

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