When researchers studied the buying habits of shoppers at the front end of grocery stores, they confirmed some obvious findings — while revealing some challenges that weren’t so apparent.
The obvious? Front-end candy purchases are largely impulse-driven. The challenge? Customers who didn’t get that impulse might very well have missed the signal.
According to a 2012 Envirosell study, 59% of shoppers said they didn’t consider purchasing items at the checkout lane because t
All access premium subscription
Why Subscribe To SN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]