Metro boosts digital personalization

Shoppers using Metro Inc.’s mobile and web platforms can now get personalized sales flyers under a new feature launched this week known as “Just for Me,” the Montreal-based retailer said.

The feature builds on Metro’s 2013 launch of what it called the food industry’s first “personalized digital ecosystem.” It allows shoppers to get a personalized flyer showing them weekly specials organized according to their purchasing pre

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