Private Label & National Brands: Dialing in on core shoppers

Private Label & National Brands: Dialing in on core shoppers

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. To provide a framework for CPG marketers looking to solidify consumer loyalty and spur volume and margin growth in 2015 and beyond, IRI commissioned an extensive analys

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