SN Research

2006 NEW PRODUCT PACESETTERS EXECUTIVE OVERVIEW FEBRUARY 2007 Now in its twelfth year, the annual IRI New Product Pacesetters report celebrates the year‘s most successful new CPG brands. These brands truly beat the odds: less than one quarter of new brands exceed the $7.5 million hurdle for year-one sales that is required to earn Pacesetter status. The New Product Pacesetters illustrate that despite low historical success rates, success is attainable. This report provides a detailed assessmen

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