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A truly shopper-centric 2015: Retailers create personalized food portals

A truly shopper-centric 2015: Retailers create personalized food portals

We asked our Xperts to gaze into their crystal balls and predict what will happen in the year ahead. Here's what Bill Bishop thinks 2015 will bring for the grocery industry.

2015 will be the year that true shopper-centricity finally moves from concept to reality. How?

A few leading food retailers will succeed in combining the one-on-one capability of loyalty marketing programs with the 24/7 functionality of mobile apps to create personalized food portals.

Customers will use the port

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