New Campbell Web Site Designed to Attract Innovative Ideas

CAMDEN, N.J., March 31, 2009 — Campbell Soup Company (NYSE: CPB) is inviting scientists, entrepreneurs and inventors to submit their ideas via a new Web site called “Campbell’s Ideas for Innovation.” The site, which can be accessed at www.campbellideas.com, has been established to provide an easy way for people to submit their innovative ideas to Campbell for evaluation.

Campbell is focused on generating ideas in the areas of new products, packaging innovation, produc

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