Walgreens Executive Shares Corporate-Brand Tips

Walgreens Executive Shares Corporate-Brand Tips

DALLAS — Getting company-wide input — from marketing to merchandising to category managers — is key to private-label success, said Laura Sturdevant, director of product development for private brands at Walgreens, Deerfield, Ill.

“Get employees involved,” she said last week at the Private Brands Summit at FMI2012 here.

 During the development process, retailers should let employees at all levels experiment with

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