CPG Study Highlights Importance of IT

COLORADO SPRINGS — When it comes to winning the “battle at the shelf,” CPG companies that manage and optimize assortments using advanced analytics fare better than those that don’t, according to a study released last week at the Grocery Manufacturers Association Executive Conference here.

As consumers make more product and brand purchase decisions at the store level, shelf performance has become an area where CPG companies can gain market share, the study po

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