Starbucks Emphasizes Customer Connections

COLORADO SPRINGS — A big measure of Starbucks’ success results from connecting with consumers and adjusting strategies based on feedback, according to executives from the company who addressed the Grocery Manufacturers Association’s Executive Conference here last week.

The opportunities to connect have ranged from conversations in Starbucks outlets to interactions on social media, executives said.

“Our model works because we appeal to consumers an

Register to view the full article

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.