quotWe have to undo decades of thinking about how to get shoppers into our stores and start thinking about how to get our stores into the lives and hands of our customersquot FMI CEO Leslie G Sarasin tells the Future Connect audience Tuesday Photos by Greg CohenProView Events

"We have to undo decades of thinking about how to get shoppers into our stores, and start thinking about how to get our stores into the lives and hands of our customers," FMI CEO Leslie G. Sarasin tells the Future Connect audience Tuesday. (Photos by Greg Cohen/ProView Events)

Retailers Face a Customer-Centric Universe: FMI

ORLANDO, Fla. — Supermarkets used to believe that they were the center of the universe around which their customers revolved, but in today’s world that is no longer the case, said Leslie G. Sarasin, president and chief executive officer, Food Marketing Institute.

Addressing the audience at FMI’s 2013 Future Connect conference here on Tuesday, Sarasin cited research that deta

Register to view the full article

test - Advanced Registered User

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish