SCOTTSDALE, Ariz. — E. & J. Gallo Winery and the Campbell Soup Co. received 2013 CPG Awards for Innovation and Creativity from GMA during the association's 2013 Chairman's Lecture.
Gallo took the Division A award for its "Pair It. Share It: Engaging the Millennial Consumer" campaign.
The company's goal was to connect with Millennial consumers without alienating its core consumers. It "developed an innovative campaign to relate to Millennials a