Independents Drive Sales With New Merchandising

“It’s a matter of in-store engagement. We know our customers better than anyone else, so we looked at the reasons many items weren’t performing at their peak and then used category management to figure out what each customer wanted.” — Steve Henig, VP, corporate merchandising and marketing, Wakefern

LAS VEGAS — In an effort to boost sales in Center Store, Wakefern Food Corp. is engaging in several pilot tests at member-owned ShopRite stores to reinvent their aisles category-by-category, an executive at the Keasbey, N.J.-based cooperative told a workshop session last week at the 30th annual convention of the National Grocers Association here.

After rearranging pet-related food and nonfood i

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