Jay Jacobowitz of Retail Insights left with Chris Sherrell of Fresh Thyme and Jim Nielsen of Sprouts Farmers Market who is speaking at right

Jay Jacobowitz of Retail Insights, left, with Chris Sherrell of Fresh Thyme and Jim Nielsen of Sprouts Farmers Market, who is speaking at right.

Fresh formats target consumers in transition

Farmers’ market formats like Sprouts and Fresh Thyme are going after the transitional health-oriented consumer — one migrating away from conventional options on the road to becoming a loyal natural and organic shopper, executives from the two companies told an industry audience in Anaheim, Calif.

“Food is a $600 billion industry, and natural and organics account for $100 billion, and we consider our consumer to be anyone who buys food,” Jim Nielsen, COO for Phoenix-based

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish