Facebook’s role grows in the grocery aisle: Panel

Facebook’s role grows in the grocery aisle: Panel

Social media is playing an increasingly important role in the grocery shopping process, said panelists at FMI Connect this week in Chicago.

Citing data from Coca-Cola Retailing Research Council, Craig Elston, SVP of insight and strategy at Integer Group, noted that 36% of the U.S. population now uses social media to assist in their grocery shopping, and 19% rely on Facebook to help them do that.

Unlike other media like Pinterest and recipe sites, however, consumers tend no

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