Food retailing 2025: Shoppers still want the basics, and then some

What will the grocery shopper of tomorrow want from their supermarkets?

Many of the same things they want today, as it turns out — including a smoother checkout experience, a more personalized relationship with their store, and more helpful product information.

After surveying more than 1,000 grocery shoppers for its new report, “Front of the line: How grocers can get ahead for the future,” PricewaterhouseCoopers concluded that shoppers do like shopping at their supermarke

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