Front-end eyed as bigger retail opportunity

Front-end eyed as bigger retail opportunity

Retailers need to update their front-end merchandising strategies to capture an increased opportunity with a changing shopper, according to speakers at an educational session at FMI Connect in Chicago.

"The front end of the food store is the last impression shoppers have of your store, but it can be overwhelming to them," said Steve Zoellner director of Merchandise Solutions, Mondelez Global.

"You need to focus on p

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