ldquoShoppers especially the large number of value shoppers are being increasingly selective about what they buy and where they buy itquot FMI president and CEO Leslie G Sarasin tells an FMI Connect audience Wednesday morning Photo by Steve Greiner

“Shoppers, especially the large number of value shoppers, are being increasingly selective about what they buy and where they buy it," FMI president and CEO Leslie G. Sarasin tells an FMI Connect audience Wednesday morning. (Photo by Steve Greiner)

Mid-market stores under pressure: Sarasin

It is becoming increasingly difficult for supermarket operators to play to the middle, said Leslie G. Sarasin, president and CEO, Food Marketing Institute, in her keynote address Wednesday at FMI Connect in Chicago.

“For years there was a case for food retailers to maintain a mid-market strategy — don’t get too high, and offer good value. But today it’s a different day,” she told attendees. “Americans are choosing to go eit

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