Nancy Childs a professor of food marketing at St Josephrsquos University in Philadelphia is studying grocery apps as the focus of her Gerald E Peck Fellowship

Nancy Childs, a professor of food marketing at St. Joseph’s University in Philadelphia, is studying grocery apps as the focus of her Gerald E. Peck Fellowship.

Shoppers seek grocery apps that provide solutions

“We are finding out that segmentation really matters. And if you want to be savvy in reaching out to specific segments of your shoppers, there are different things you can offer them.” —NANCY CHILDS, St. Joseph’s University

Retailers have the opportunity to tailor their mobile apps to meet the needs of different shopper segments, according to Nancy Childs, a professor of food marketing at St. Joseph’s University in Philadelphia.

Childs, who is studying grocery apps as the focus of her Gerald E. Peck Fellowship at St. Joseph’s, was scheduled to present the second phase of her research on the topic on June 11 at FMI Connect.

“We are finding out that segmentation really matters,” she told SN

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