Left to right Kristie Maurer Fresh Madison Market Eric Anderson Fresh Encounter and John Dee Placewise

Left to right: Kristie Maurer, Fresh Madison Market; Eric Anderson, Fresh Encounter; and John Dee, Placewise.

Don't let CPGs control store space, retailer says

As more location apps become available, grocers need to make sure they don't lose control of their store space to CPG companies, the president of Placewise Media told a workshop audience Monday during the annual National Grocers Association convention in Las Vegas.

"Grocers need to be the ones who control the messages to customers at the point of sale," John Dee said. "You don't want to let the vendors have that control."

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