IGA effort boosts basket size, Batenic says

IGA said members have been able to double and in some cases triple basket sizes over the five-month period since it began aggregating sales information from member companies in the U.S.  and negotiating unique deals with vendors.

Speaking with SN yesterday — shortly after the close of IGA's Global Rally in Las Vegas — Mark Batenic, president and CEO of IGA, Chicago, said the organization has been collecting data from the daily transactional logs of more than 600 U.S. memb