Promoting organics boosts organic sales at Ball's

Balls' Food Stores has been able to increase sales of organic produce by 30% over the last year by promoting it more  —featuring six to 10 organic items in its ads each week and between four and eight in-store specials — at price points close to conventional products, Mike Beal, COO for the Kansas City, Mo.-based chain, said Monday at the annual convention of National Grocers

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