Using digital media no longer a choice, NGA speaker says

Mobile and social media are merging technologies that need to be part of an overall strategy, not a separate course of action,  the author of "Socialnomics" told the National Grocers Association convention Tuesday in Las Vegas.

It's not a choice anymore whether or not to get involved with digital media, Erik Qualman said.  "The only choice is how well you do it."

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