Using digital media no longer a choice, NGA speaker says

Mobile and social media are merging technologies that need to be part of an overall strategy, not a separate course of action,  the author of "Socialnomics" told the National Grocers Association convention Tuesday in Las Vegas.

It's not a choice anymore whether or not to get involved with digital media, Erik Qualman said.  "The only choice is how well you do it."

Register to view the full article

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.