Ahold tests virtual supermarket

Ahold tests virtual supermarket

Ahold USA embraces a virtual shopping simulation tool that provides marketing and merchandising concept tests without store disruption, said Ed Sheedy, director of category management insights.

“We’re able to manage tests more effectively in a controlled environment,” Sheedy said in a presentation Wednesday at the Shopper Marketing Conference & Expo in Minneapolis.

The Internet-based 3D intera

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TAGS: Marketing
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