Ahold tests virtual supermarket

Ahold tests virtual supermarket

Ahold USA embraces a virtual shopping simulation tool that provides marketing and merchandising concept tests without store disruption, said Ed Sheedy, director of category management insights.

“We’re able to manage tests more effectively in a controlled environment,” Sheedy said in a presentation Wednesday at the Shopper Marketing Conference & Expo in Minneapolis.

The Internet-based 3D intera

Register to view the full article

TAGS: Marketing
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.