Behind the scenes at the Expo

Behind the scenes at the Expo

The Path to Purchase Institute’s Shopper Marketing Conference & Expo, scheduled Oct. 21-23 in Minneapolis, will help retailers and marketers develop collaborative solutions and strategies that influence decision-making along the path to purchase.

The Expo will begin Oct. 21 with three concurrent 3½-hour symposiums: “The Power of Three: The Key to Branding, Selling and Considered Purchase Shopping”; “Insider's Insights on NextGen Digital Touchpoints on the Path to Purchase”; an

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TAGS: Marketing
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