The birth of gamified shopping

The birth of gamified shopping

Digital media is having an impact on shopping missions, mindsets and motivations. Liz Crawford, VP, strategy and insights, Match ShopLab, will be part of a Shopper Marketing Conference & Expo panel that will address this subject. Called “The Impact of Digital Media on the Psychology of Shopping,” the panel will be held Wednesday, Oct. 22, from 8 to 8:45 a.m.

In a preshow interview, Crawford discussed some of the topics that will be explored.


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TAGS: Marketing
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