Digital coupon initiative works for SpartanNash

Digital coupon initiative works for SpartanNash

Shifting away from a points-based loyalty program to digital coupons has enabled SpartanNash to engage more shoppers, Linh Peters, VP of marketing, said at the Shopper Marketing Conference & Expo in Minneapolis.

The company moved away from the points-based program about a year ago in favor of a digital coupon initiative with Inmar.

The change was made after research showed customers didn’t fully understand or participate in the points-based system.

“It wasn’t c

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TAGS: Marketing
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