'Omnichannel shoppers' are the best and worst

Brian DeLong, SVP of shopper experience at Catapult Marketing, will be part of a Shopper Marketing Conference & Expo symposium to be held Tuesday, Oct. 21, from 1 to 4:30 p.m., called “Omnichannel Shopper Strategies: The Future at Walmart, Target, Amazon and All Retail.”

In the years since the Great Recession, media coverage has focused on the “slow recovery.” Underwhelming job growth, income disparity, poor consumer confidence — we’ve used a systemic rationale to explain weaker-than-expected results. “The economy” must be why shoppers aren’t shopping. 

It’s not the economy. We are witnessing a fundamental change in how people shop.

Brian DeLong

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TAGS: Marketing
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