Safeway to discuss CPG partnerships

Safeway to discuss CPG partnerships

Retailer/CPG collaboration is key to any successful shopper marketing campaign.

At this year’s Shopper Marketing Conference & Expo, Chris Almeida, Safeway’s VP of shopper marketing, core business and loyalty, will discuss tips for creating a successful partnership between brands and retailers. The session will be held Wednesday, Oct. 22, at 8 a.m.

To make collaboration succeed, both the retailer and the CPG manufacturer need to be honest and transparent, Almeida said.<

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