Speaker addresses omnichannel shoppers

Speaker addresses omnichannel shoppers

Target has won the omnichannel shopper in the baby category, Molly Hollenkamp, VP at shopper marketing agency Catapult, said in a workshop about omnichannel shoppers at the Shopper Marketing Conference & Expo at the Minneapolis Convention Center.

“Target is a destination for moms like no other retailer,” she said.

That’s because Target makes the baby shopping experience a personal, curated and educati

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