Study: Shoppers on phones in aisles, at checkout

Shoppers use their smartphones from the time they pull up to a store to when they are checking out, according to a study discussed at the Shopper Marketing Conference & Expo.

Nearly two-thirds (64%) use their smartphones while in the store aisles, 44% in store parking lot and 28% on checkout line, according to quantitative and qualitative research from Millward Brown Digital on behalf of Facebook.

Nearly two-thirds of consumers use their smartphones for a shopping rela

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