On Topic: Retailer/CPG collaboration

On Topic: Retailer/CPG collaboration

Collaboration will be discussed at the Shopper Marketing Conference & Expo, Oct. 21-23.  What are your tips to create a winning retailer/CPG partnership?

Both teams need to align on a shared business opportunity — one that matters to both and one that has the most potential for impact to the overall joint business plan. Often, ideas come up that get folks excited, but questions around opportunity or size of prize aren’t asked and our limited resources aren’t deployed or focused against the right th

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