What’s your location?

There are several location-based technologies on the market today. Among them: Geolocation, Mobile IP Lookup, Mobile GPS, WiFi and Beacon.

Cezar Kolodziej, president, CEO and co-founder of Iris Mobile, a rich media messaging company, will discuss the benefits of using these tools in a presentation at the Shopper Marketing Conference & Expo on Wednesday, Oct. 22, from 3 to 3:45 p.m.

There are many advantages to location-based technologies because they can provide contex

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TAGS: Marketing
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