PepsiCo refreshes RTD tea at Winn-Dixie

At a time when 42% of shoppers don’t know where to find ready-to-drink tea in the store, PepsiCo revamped the section at Winn Dixie/Bi-Lo stores.

“Grocery is losing the category because shoppers don’t know where to find it,” Lisa Farrell, PepsiCo’s director of sales finance and strategy, said in a Shopper Marketing Summit presentation.

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