Open Table: Safeway's Open Nature Brand

PLEASANTON, Calif. Safeway launched its Open Nature brand early this year with a variety of beef, pork, chicken and other products raised on an all-vegetarian diet, without the use of antibiotics or added hormones, and processed without the use of artificial preservatives. Nature has nothing to hide and neither should your food is the tagline. The line has since grown to 100 items, including yogurt,

PLEASANTON, Calif. — Safeway launched its Open Nature brand early this year with a variety of beef, pork, chicken and other products raised on an all-vegetarian diet, without the use of antibiotics or added hormones, and processed without the use of artificial preservatives.

“Nature has nothing to hide and neither should your food” is the tagline.

The line has since grown to 100 items, including yogurt,

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