Walgreens Brands Poised for Growth

CHICAGO - Walgreens is in the midst of a major private-label consolidation that will pare some 75 brands down to just a few core lines. For instance, the Deerfield, Ill.-based drug chain will reduce 23 household product brands to about one or two. And some 22 consumer packaged brands will be cut to about six or seven, Laura Sturdevant, director of product development, private brands, said in a session

CHICAGO - Walgreens is in the midst of a major private-label consolidation that will pare some 75 brands down to just a few core lines.

For instance, the Deerfield, Ill.-based drug chain will reduce 23 household product brands to about one or two. And some 22 consumer packaged brands will be cut to about six or seven, Laura Sturdevant, director of product development, private brands, said in a session at the annual Private Label Manufacturers Association's trade show. The event

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