World Table Creators First Sat At Shoppers'

World Table Creators First Sat At Shoppers'

BENTONVILLE, Ark. — Wal-Mart's World Table may draw from international cuisines, but when developing the private label that emphasizes a distinct ingredient in each recipe, its creators took a much more local approach. Members of the Boulder-based Sterling-Rice Group shadowed Wal-Mart shoppers in their homes and at work. The idea is to spend time with consumers in the environment where they use products,

BENTONVILLE, Ark.Wal-Mart's World Table may draw from international cuisines, but when developing the private label that emphasizes a distinct ingredient in each recipe, its creators took a much more local approach. Members of the Boulder-based Sterling-Rice Group shadowed Wal-Mart shoppers in their homes and at work.

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