DataBar-Only Coupons on the Rise

DataBar-Only Coupons on the Rise

A recent Sunday freestanding insert from SmartSource contained a “marked uptick” in the number of manufacturer coupons bearing the GS1 DataBar as the sole bar code, noted Alan Williams, vice president of application development for Ahold USA, Landover, Md.

After about two years of delays, coupons bearing only the DataBar, an information-rich bar code designed to improve coupon processing and deter fraud, we

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