‘Giant’ Potential in Genuardi’s, Locals Say

‘Giant’ Potential in Genuardi’s, Locals Say

PHILADELPHIA — Giant Food Stores’ pending acquisition of 16 Genuardi’s stores here represents a triumph of brand perception over brand positioning, local observers told SN.

The forthcoming takeover and transition to the Giant banner will not result in major changes to the positioning of the stores, with both brands aiming for the same general demographic, they said. What’s more likely to change are shopper attitudes toward them:

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