Peapod Targets Commuters in Philly Launch

SKOKIE, Ill. — Peapod is supporting its Peapod by Giant launch in the Philadelphia market with a smartphone application that works in concert with billboard advertising at area commuter train stations.

The smartphone app can be activated by scanning the QR code — and the items — appearing on Peapod billboards at SEPTA train stations. Brands including Coca-Cola, Stroehmann and Procter

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