A&P puts brand, data on the block

A&P puts brand, data on the block

While A&P’s stores and associated real estate have been the focus of the retailer’s bankruptcy wind-down, now the brand itself is going on the block.

Hilco Streambank said Friday that it would be taking bids for the intellectual property of A&P, which includes brand names for its stores and private brands, its slogans and customer data.

“The A&P banners, trademarks and brands have longstanding and

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