1. Worldly Wal-Mart

BENTONVILLE, Ark. Ethnic marketing is far from new to Wal-Mart Stores. But that effort is even stronger now that the world's No. 1 retailer has established a multicultural marketing department and new Asian American strategies, among other moves. From July to September, Wal-Mart tested a back-to-school micro-site in both English and Vietnamese. Located at www.walmart.com/vietnamese, the site was positioned

BENTONVILLE, Ark. — Ethnic marketing is far from new to Wal-Mart Stores. But that effort is even stronger now that the world's No. 1 retailer has established a multicultural marketing department and new Asian American strategies, among other moves.

From July to September, Wal-Mart tested a back-to-school micro-site in both English and Vietnamese. Located at www.walmart.com/vietnamese, the site was positioned as a b

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