'10 FOR $10' PROMOS HIT BANNERS NATIONWIDE

LOS ANGELES -- Albertsons has become a leader in harnessing the appeal of dollar store formats with a massive "10 for $10" promotion. Other retailers around the country are trying similar tactics to get shoppers to pantry-load while staving off alternate-format competition.The Boise, Idaho-based operator has been rolling out its "Mix & Match" promotion nationwide, one of 30 programs aimed at boosting

LOS ANGELES -- Albertsons has become a leader in harnessing the appeal of dollar store formats with a massive "10 for $10" promotion. Other retailers around the country are trying similar tactics to get shoppers to pantry-load while staving off alternate-format competition.

The Boise, Idaho-based operator has been rolling out its "Mix & Match" promotion nationwide, one of 30 programs aimed at boosting Center Store sales. Cincinnati-based Kroger, meanwhile, is running similar promo

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