10-K, CABLE TV TO TEAM ON KIDS' PROMO

ATLANTA -- 10-K Thirst Quencher here will team up with a popular kids' cable television channel for a spring promotion, to leverage its niche position as a sports drink for kids.The company will run ad spots on Nickelodeon's "Guts" television show, tied to an instant-win game using caps from specially marked packages of 10-K. The promotion will run through July, and include price reductions, a freestanding

ATLANTA -- 10-K Thirst Quencher here will team up with a popular kids' cable television channel for a spring promotion, to leverage its niche position as a sports drink for kids.

The company will run ad spots on Nickelodeon's "Guts" television show, tied to an instant-win game using caps from specially marked packages of 10-K. The promotion will run through July, and include price reductions, a freestanding insert and point-of-sale materials.

10-K's strategy to target "tweens"

Register to view the full article

test - Advanced Registered User

Already a member? .