10 WORDS

Wal-Mart's Project Impact intends to change the way the world's largest retailer approaches nearly all aspects of its business, but officials have boiled its main goals down to 10 words. So few companies can articulate what they are doing as simply and as powerfully, Neil Stern, senior partner at McMillan Doolittle, Chicago, told SN. 1-3: Win, Play, Show Wal-Mart's new approach to merchandising seeks

Wal-Mart's Project Impact intends to change the way the world's largest retailer approaches nearly all aspects of its business, but officials have boiled its main goals down to 10 words. “So few companies can articulate what they are doing as simply and as powerfully,” Neil Stern, senior partner at McMillan Doolittle, Chicago, told SN.

1-3: Win, Play, Show

Wal-Mart's new approach to merchandising seeks to categorize products and categories by the retailer's ability to

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