12% OF POPULATION FOUND TO USE FREQUENT-SHOPPER PROGRAMS

SAN ANTONIO -- More than 10% of the population now belongs to a card-based frequent-shopper program, and that number is still growing at a strong pace, especially among younger, employed shoppers, said a senior couponing industry official."I was amazed to find that 11.8% of the population belongs to a frequent-shopper club," said Jane Perrin, senior vice president of marketing at NCH Promotional Services,

SAN ANTONIO -- More than 10% of the population now belongs to a card-based frequent-shopper program, and that number is still growing at a strong pace, especially among younger, employed shoppers, said a senior couponing industry official.

"I was amazed to find that 11.8% of the population belongs to a frequent-shopper club," said Jane Perrin, senior vice president of marketing at NCH Promotional Services, Lincolnshire, Ill.

Perrin spoke at the Association of Coupon Processors

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