$1B CATEGORIES: A CLOSER LOOK

According to statistics from Information Resources Inc., Chicago, a number of store brand products continues to keep pace with national brands in several categories that generate more than $1 billion in annual sales in supermarkets. Here, SN offers snapshots of the leading categories. In some cases, we've chosen to run those numbers that are most representative of the category as a whole and have

According to statistics from Information Resources Inc., Chicago, a number of store brand products continues to keep pace with national brands in several categories that generate more than $1 billion in annual sales in supermarkets. Here, SN offers snapshots of the leading categories. In some cases, we've chosen to run those numbers that are most representative of the category as a whole and have eliminated some of the smaller subcategories.

5,118,592

Unit Sales Chg: -2.0

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